Biometric Suit Over Estée Lauder’s ‘Try It On’ Web Feature Partly Dismissed

Mealey's ( November 10, 2022, 10:59 AM EST) -- CHICAGO — A woman who used a virtual makeup application tool on a website owned by Estée Lauder Companies Inc. sufficiently alleged a negligent violation of the Illinois Biometric Information Privacy Act (BIPA) by the collection of users’ facial geometry, an Illinois federal judge ruled, while also dismissing the plaintiff’s putative class claim of intentional and reckless conduct as inadequately pleaded....