Split 4th Circuit Finds MOKE Mark Genericness Finding Lacked Evidence

( January 17, 2025, 8:40 AM EST) -- RICHMOND, Va. — A split Fourth Circuit U.S. Court of Appeals panel reversed a Virginia federal judge’s holding that MOKE is a generic term describing a type of vehicle that is unable to be trademarked, holding that there is a “dearth of relevant evidence in the record” because the matter of genericness was raised only after the conclusion of a trial....

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