Nontoxic Medicine Claims Are ‘Puffery,’ Judge Says In Competitor’s UCL Suit

Mealey's (April 17, 2023, 11:21 AM EDT) -- LOS ANGELES — A California federal judge on April 14 granted in part a medicine maker’s motion to dismiss a lawsuit against it for alleged false advertising and granted a competitor in the “clean medicine” market one chance to amend those claims after finding that the challenged claims in the defendants’ marketing and labeling constitute “nonactionable puffery” that “no reasonable consumer would rely on.”...